More than a primary mark
Built for brands that need a logo suite, lockups, type, color, and practical usage direction.
Brand identity systems
Choose the identity package your brand needs before design starts.
IsVisual creates logo suites, color and type direction, usage guidance, and vendor-ready files for brands preparing a launch, refresh, packaging system, signage rollout, or premium public-facing update.
Logo Essentials: $3,500 · Signature Identity: $6,500 · Luxury Identity System: $12,500
Only need one primary logo? Just the Logo is $750 paid online.
Use fit-check when the identity needs to work across multiple touchpoints. Buy logo-only when one polished primary mark and core files are enough.
Ready for real handoff
Final files are organized for internal teams, printers, sign makers, packaging vendors, and digital use.
Scope is clear early
Start with Logo Essentials, Signature Identity, or Luxury Identity System when the brand needs more than a logo.
Logo-only path stays simple
Use Just the Logo only when you need a focused primary mark and essential logo files.
Identity packages
Start with the scope that matches how much the brand needs to carry.
If you need a complete identity foundation, start with Signature Identity. If the brand needs a deeper guide and more complete rollout system, Luxury Identity System is the strongest fit. Logo Essentials is a lighter identity package. Just the Logo is available only when you need a focused primary mark and essential files.
Pricing stays visible so you can choose the right path before starting the fit-check.
Logo only
Just the Logo
For focused logo-only needs: one primary mark, one revision round, and professional logo files.
$750
5 business days
- Strategic concept direction
- Revision round
- Primary logo
- SVG, PDF, PNG (web + print)
- Favicon set
Choose this only when you do not need a logo suite, usage guide, identity system, or broader launch assets.
Lighter identity scope
Logo Essentials
For new brands that need a refined logo direction, an alternate lockup, and professional files for launch use.
$3,500
7–10 business days
- Strategic concept directions
- Revision rounds
- Primary logo + alternate lockup
- SVG, PDF, PNG (web + print)
- Favicon set
Best when you need more than one logo file, but not a fuller identity guide.
Most requested
Signature Identity
For brands that need a stronger identity foundation across logo suite, color, type, and social use.
$6,500
10–15 business days
- Strategic concept directions
- Revision rounds
- Logo suite (primary + alternates)
- Color + type system (mini kit)
- Social avatar + lockups
Start here when the brand needs a usable visual system, not just a primary logo.
Most complete
Luxury Identity System
For premium brands that need a complete identity system prepared for broader rollout and long-term use.
$12,500
3–5 weeks
- Concept directions + deeper brand direction session
- Revision rounds
- Full logo suite + supporting assets (patterns/badges as needed)
- 8–12 page brand guide
- Social + launch-ready assets
Best when the identity needs deeper direction, broader assets, and a more complete handoff.
Choose a path
Not sure which package fits?
Use this quick split to decide whether to buy the focused logo package or start the identity fit-check.
Need one primary logo
Choose Just the Logo if you need one polished logo direction, one refinement round, and final SVG, PDF, PNG, web, print, and favicon files.
Need a launch-ready identity
Choose Logo Essentials or Signature Identity if your brand needs a logo suite, color and type direction, usage guidance, and organized final files.
Need signage, packaging, or multiple vendors
Choose Signature Identity or Luxury Identity System if your identity needs to work across physical and digital touchpoints.
Start with fit
Tell us what the identity needs to support.
Share the brand, the launch context, the surfaces the identity needs to cover, and the timing. IsVisual will review the details and point you toward the right next step.
For complete identity work, start with Logo Essentials, Signature Identity, or Luxury Identity System.
If you only need a primary logo and essential files, use the $750 Just the Logo checkout.
Beyond a logo file
Build the identity system your brand can actually use.
A complete identity system gives your team the pieces, rules, and files needed to apply the brand consistently. It should hold up across storefronts, packaging, decks, social profiles, printed pieces, vendor production, and daily team use.
Logo suite and lockups for different spaces
Typography and color direction for consistent application
Usage guidance for team and vendor decisions
Commercial master files for web, print, signage, packaging, and handoff
If you only need one primary logo, use Just the Logo. If the brand needs to work across multiple touchpoints, start with an identity package.
Your final handoff
Everything your team and vendors need to use the identity correctly.
Your finished system is organized for practical commercial use. Depending on the selected package, handoff can include a primary logo, alternate lockups, secondary marks, typography direction, color specifications, usage guidance, export-ready master files, and launch-ready assets.
Logo suite
Primary logo, alternate lockups, and secondary marks when included in scope.
Type and color
Typography direction and color specifications that make the system easier to apply consistently.
Usage guidance
Practical direction for applying the identity across common brand, production, and vendor contexts.
Commercial master files
Organized SVG, PDF, PNG, web-ready, and print-ready files for real business use.
Vendor handoff
Files and direction prepared for web, print, signage, packaging, and production partners.
Launch-ready assets
Selected exports and supporting pieces based on package level and confirmed scope.
Seen in the real world
Identity systems built for places people actually meet your brand.
See how IsVisual identity work carries across hospitality, service brands, healthcare, education, packaging, signage, collateral, and commercial environments.
The Bitar Group
Logo and identity system
Codex Growth
Logo and identity system
ORVÉ Ortopedia
Logo and identity system
Tesis Medellín
Logo and identity system
MVM Handling & Packaging
Logo and identity system
Pura Vida Coffee
Logo and identity system
Look for how the identity holds together across physical spaces, printed pieces, packaging, and production needs.
Process
A clear path from brand direction to usable identity files.
The process is designed around practical identity decisions, focused creative development, and organized final files your team and vendors can use.
Step 1
Direction
Clarify audience, category, use cases, decision-makers, and where the identity needs to perform.
Step 2
Identity system
Develop focused logo and visual identity directions with rationale, not disconnected design options.
Step 3
Refinement
Refine the selected direction into a practical system with lockups, type, color, and usage guidance.
Step 4
Handoff
Prepare commercial master files for web, print, signage, packaging, internal use, and vendor handoff.
FAQ
Brand identity fit questions.
Is this only logo design?
No. This page is for identity systems: logo suites, alternate lockups, type and color direction, usage guidance, commercial master files, and handoff. If you only need one focused primary logo, use the Just the Logo package.
What package should I choose for a complete identity system?
Signature Identity is the best starting point for a complete identity foundation. Luxury Identity System is the stronger fit when you need a deeper brand guide, supporting assets, and a more complete launch-ready system.
When should I choose Logo Essentials?
Choose Logo Essentials when you need a refined logo direction, an alternate lockup, and professional files, but do not need the fuller identity foundation included in Signature Identity.
When should I use the Just the Logo checkout?
Use the Just the Logo checkout only when you need the focused logo-only package: strategic concept direction, one revision round, a primary logo, SVG, PDF, PNG files, and a favicon set.
Current paid-search offer: Just the Logo is $750 paid in full.
Can the identity be used commercially?
Yes. Final rights transfer happens upon final payment, with organized files prepared for commercial use according to the selected package.
What file types are included?
Your handoff can include SVG, PDF, and PNG exports, with web-ready and print-ready files matched to the package you choose.
Can you support signage, packaging, and vendor handoff?
Yes. Identity package handoff can support web, print, signage, packaging, internal use, and vendor production depending on the selected scope.
Do you handle web design here?
This engagement is focused on brand identity systems: logo suite, lockups, visual direction, usage guidance, files, and handoff. Any website scope should be discussed separately after identity fit is clear.
How do I know which package fits?
Start the fit-check. Share what you are building, where the identity needs to work, and when it needs to be ready. IsVisual will review the details and point you toward the right package path.